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Impactiv & EGA Launch the Ershaad University Roadshow

Abu Dhabi | 11 May 2025

Impactiv has partnered with Emirates Global Aluminium (EGA) to expand the reach of the Ershaad Mentorship & Engagement Programme through a four-stop roadshow that brings industry expertise directly to university campuses. Building on Ershaad’s one-on-one mentoring and group workshops, these on-site “masterclasses” give students an opportunity to learn from senior leaders, tackle real-world challenges, and explore emerging career paths in STEM and business.


Roadshow Schedule at a Glance

DateCampusSessionKey Speaker
21 May 2025UAE UniversityGreening Innovation: Practical Pathways to Sustainable ImpactJamila El Mir – Strategy Advisor, Dubai Environment & Climate Change Authority
27 May 2025Khalifa UniversityDesign Your Solutions: A Structured Approach to InnovationDr Karim Houni – Head of Digital Innovation, EGA
17 June 2025American University of SharjahDigital Upskilling: Boost Your Tech FluencyEGA Technology & Data Specialists (TBA)
9 July 2025University of SharjahFostering Diversity & Cross-Cultural CollaborationDr Maya Rmeity – Co-Founder, Impactiv & Shakia Sewell – Senior Manager, Culture & Engagement, EGA

What Students Can Expect

  • High-impact insights: Each talk blends personal career stories with practical frameworks students can adapt immediately.
  • Hands-on learning: Live demonstrations, mini-case studies, and interactive polls keep sessions engaging and actionable.
  • Expanded networks: Direct access to senior EGA leaders and Impactiv mentors helps mentees build connections that last beyond graduation.

Early Programme Momentum

  • 1,800+ students reached through outreach events and info sessions
  • 50+ formal mentee applications received
  • 36 candidates shortlisted, 25 first-cohort mentees onboarded

“Ershaad is more than a mentoring scheme—it’s a bridge between classroom theory and industrial reality. By taking these sessions to campus, we give every student a chance to practise the skills employers value most.”
— Dr Maya Rmeity, Co-Founder & Director of Operations, Impactiv


Join the Journey

Impactiv and EGA welcome students to get involved in future Ershaad activities, students ready to accelerate their career journey

For details and registration, email connect@impactivme.com or visit https://ega.chronus.com/p/p1. Together, we’re shaping a workforce ready to drive the UAE’s next wave of innovation and sustainable growth.